Ströer SE & Co. KGaA: Expansion in new dialog marketing segment: Ströer adds direct sales specialist Ranger to its performance sales portfolio
Aug 02, 2017 10:11 AM
- Further expansion of the Group’s new growth segment
The acquisition of the Ranger Group that operates in performance-based dialog sales creates an additional channel alongside the Avedo Group’s performance marketing business. This enables the Ströer Group to offer its own customers integrated, end-toend solutions along the entire marketing and sales value chain.
Ströer expects the acquisition to result in an additional revenue contribution (before synergies) of approximately EUR 70m p.a. and a consolidated, normalized EBITDA contribution of more than EUR 10m. Earnings per Ströer share (before synergies) will increase by approximately 3%.
Ranger is a direct sales specialist providing highly efficient, performance-guided sales services on behalf of its clients. The company sells products to private and corporate customers on behalf of its clients in the telecommunications, energy, retail, financial services and media sectors. Ranger has operations throughout Germany, its primary market. Total sales force comprises to approximately 1,500 people at some 100 locations. Further significant growth is expected for the next fiscal year. The Ranger Group’s management team comprising founder Frank Rittmann and CEO Tobias Mehrer will stay on board and, once the deal is closed, will report to Torsten Krause, CEO of Ströer’s new dialog marketing segment. “Acquiring the Ranger Group will add an important new channel to our business: professional direct sales. In the future, we intend to expand our sales organization with its current primary focus on B2C to include sales to corporate customers in the B2B segment as well. As with our telemarketing activities, we will be able to manage all sales teams on a CPO (cost per order) basis, which gives us clear performance advantages,” says Torsten Krause, CEO of Ströer’s new dialog marketing segment.
“Acquiring the Ranger Group will add an important new channel to our business: professional direct sales. In the future, we intend to expand our sales organization with its current primary focus on B2C to include sales to corporate customers in the B2B segment as well. As with our telemarketing activities, we will be able to manage all sales teams on a CPO (cost per order) basis, which gives us clear performance advantages,” says Torsten Krause, CEO of Ströer’s new dialog marketing segment. “Moreover, we will combine telephone sales with direct sales, which will improve efficiency and effectiveness even further.”
The transaction will be executed subject to approval by the German Federal Cartel Office (Bundeskartellamt) and other customary closing conditions. The transaction is expected to be closed in the third quarter of 2017.
Ströer SE & Co. KGaA is a leading digital multi-channel media company and offers advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Ströer is setting forward-looking standards for innovation and quality in Europe and is opening up new opportunities for targeted customer contact for its advertisers.
The Ströer Group commercializes and operates several thousand websites in German-speaking countries in particular and operates approximately 300,000 advertising media in the out-of-home segment. It has approximately 4,600 employees at over 70 locations. In fiscal year 2016, Ströer generated revenue of EUR 1.12bn. Ströer SE & Co. KGaA is listed in Deutsche Börse’s MDAX.
For more information on the company, please visit www.stroeer.com.
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Dr. Bernd Metzner
Ströer SE & Co. KGaA
Ströer-Allee 1 · 50999 Cologne
Phone: +49 2236 / 96 45-118
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