Ströer Out-of-Home Media AG Places Shares at an Issue Price of EUR20.00

Jul 14, 2010 1:01 AM

Ströer Out-of-Home Media AG / IPO

14.07.2010 01:01

Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by
DGAP - a company of EquityStory AG.
The issuer is solely responsible for the content of this announcement.


Cologne, July 13th, 2010

Ströer Out-of-Home Media AG Places Shares at an Issue Price of EUR20.00

Ströer Out-of-Home Media AG ('Ströer'), one of the leading providers of
outdoor advertising in Europe, headquartered in Cologne, Germany, together
with its syndicate banks today fixed the issue price in the IPO for its
offered shares at EUR20.00 per share. A total of around 19.7 million shares
will be placed, including approximately 13.75 million new shares from a
capital increase, around 4.16 million shares from the selling shareholder
Cerberus, and about 1.79 million shares from overallotments of the
syndicate banks granted by Ströer through a Greenshoe option. Accordingly,
the total issue volume, including full overallotments, amounts to
approximately EUR393.94 million. Before deduction of IPO expenses, Ströer
will receive EUR275 million from the capital increase. Upon full exercise
of the Greenshoe option in a further capital increase from authorized
capital, Ströer would additionally receive about EUR35.81 million in gross


Information from the issuer regarding this release:

Shares in Ströer shall be traded for the first time on the regulated market
(Prime Standard) of the Frankfurt Stock Exchange on Thursday, July 15,
2010, under stock ticker symbol SAX. The offering was oversubscribed
several times. The free float will amount to approximately 44.9 percent
upon the Greenshoe option being fully exercised. Ströer has committed
itself to comply with market protection agreements and limitations on
disposal (lock-up) for a period of six months after the initial listing.
The shareholders Udo Müller (co-founder and Chief Executive Officer) and
Dirk Ströer (member of the supervisory board and son of second co-founder
Heinz Ströer) as well as Alfried Bührdel (Chief Financial Officer) have
each entered into a corresponding agreement with the syndicate banks for a
period of 12 months.

About Ströer 
Ströer Out-of-Home Media AG is a specialist for all forms of outdoor
advertising - ranging from classic posters, advertising in waiting areas
and mass transit to digital and interactive media. The company markets over
280,000 advertising spaces and is one of the leading out-of-home
advertisers in Europe: In terms of sales revenue, Ströer is the leader in
its core markets of Germany, Turkey and Poland (following the acquisition
of News Outdoor Poland). In these markets the company provides its clients
with extensive networks for nationwide advertising campaigns. The Ströer
Group has some 1,400 employees at over 60 locations. The company's
portfolio comprises a variety of different outdoor advertising products. In
terms of advertising media and street furniture, the company values top
quality, innovation and superior design. With its products, Ströer sets new
standards of design of public spaces. Ströer street furniture has already
received 26 international awards. More information about the company is
available at

This ad hoc release does not constitute an offer for the sale of securities
in the United States of America, Canada, Australia, Japan or in any other
jurisdiction in which an offer is subject to legal restrictions. The
securities named in this ad hoc release may be sold or offered for sale in
the United States of America only with prior registration under the
provisions of the U.S. Securities Act of 1933 ('Securities Act'), as
amended, or in the absence of prior registration only on the basis of an
exemption. Subject to certain exemptions in accordance with the Securities
Act, the securities named in this announcement may not be sold or offered
for sale in Australia, Canada or Japan or for the account of Australian,
Canadian or Japanese residents. There is no registration of the offer or
the sale of the securities named in this announcement according to the
respective legal requirements of Canada, Australia and Japan. There will be
no public offer of securities in the United States of America.

This ad hoc release is solely for advertising purposes and does not
constitute a prospectus. Interested investors should make their investment
decision in regard to the securities named in this announcement solely on
the basis of information in a prospectus published by the company in
connection with this offer and approved by the German Federal Financial
Supervisory Authority (BaFin). This securities prospectus is available free
of charge from Ströer Out-of-Home Media AG (Ströer Allee 1, 50999 Cologne,
Germany) or on the website

This ad hoc release contains forward-looking statements based on current
assessments and assumptions made by the management of Ströer Out-of-Home
Media AG according to the best information available. Forward-looking
statements are subject to known and unknown risks, uncertainties and other
factors that can lead to the results of operations, profitability,
performance or the profits of Ströer Out-of-Home Media AG deviating
significantly from the results of operations, profitability, performance or
the profits as expressly described in these forward-looking statements or
to be implicitly assumed from them. In view of these risks, uncertainties
and other factors, the recipient of these materials should not place undue
reliance on these forward-looking statements. Ströer Out-of-Home Media AG
undertakes no obligation to update these forward-looking statements and to
conform them to future events and developments.

Press contact: 
Ms Petra Kaiser
Ströer Out-of-Home Media AG
Corporate Communication
Ströer Allee 1 | D-50999 Cologne
Telephone: +49 (0)2236 - 96 45-246
Fax: +49 (0)2236 - 96 45-6246

Investor Relations contact: 
Mr Stefan Hütwohl
Ströer Out-of-Home Media AG
Director Group Finance and Investor Relations 
Ströer Allee 1 | D-50999 Cologne 
Telephone: +49 (0)2236 96 45-338  
Fax: +49 (0)2236 96 45-6338 

14.07.2010 Ad hoc announcement, Financial News and Press Release distributed by DGAP.
Media archive at and

Language:     English
Company:      Ströer Out-of-Home Media AG
              Ströer Allee 1
              50999 Köln
Phone:        +49 (0)2236.96 45 0
Fax:          +49 (0)2236.96 45 299
ISIN:         DE0007493991
WKN:          749399
Notierung vorgesehen / intended to be listed
End of News                                     DGAP News-Service