Ströer Out-of-Home Media AG: No more Obstacles for the Acquisition of News Outdoor Poland by Ströer

Oct 19, 2010 3:08 PM

Ströer Out-of-Home Media AG  / Key word(s): Mergers & Acquisitions

19.10.2010 15:08

Cologne, October 19, 2010

No more Obstacles for the Acquisition of News Outdoor Poland by Ströer 

Antitrust authority approves acquisition / Purchase price of approximately
EUR 26 million / Ströer Group becomes the biggest out-of-home provider of
large scale advertising faces in Poland

Ströer Out-of-Home Media AG ('Ströer'), one of the leading providers of
outdoor advertising in Europe, headquartered in Cologne, can now begin with
its already announced acquisition of Polish out-of-home advertising company
News Outdoor Poland. The relevant Polish antitrust authority has approved
the acquisition of 100 percent of the shares in News Outdoor Poland. The
purchase price amounts to approximately EUR 26 million.

In Ströer's assessment, the company will gain a market leading position
with this step in Poland, besides Germany and Turkey. So far, the Polish
market has been considered as strongly fragmented. Long booking periods of
up to four weeks and lacking planning tools have artificially decelerated
the growth of the out-of-home advertising industry. The world economic
crisis has additionally strained the situation as substantial developments
could not be observed.

'The acquisition of News Outdoor Poland is the kickstart for the
consolidation of the Polish out-of-home advertising market. Additionally,
the proven valuation and planning instrument POSTAR, for the first time,
will ensure reach analysis and performance records - a system which has
successfully been developed in England over 10 years ago. At the same time,
the reduction of booking periods from four to two weeks will set
significant impulses. The economic forecasts for the Eurozone and
especially for Poland will support the positive development of the
out-of-home advertising industry. Following the increase of our stake in
the Turkish joint venture Ströer Kentvizyon, we have now started with the
second transaction announced in our IPO,' says Udo Müller, co-founder and
CEO of the Ströer Group.

News Outdoor Poland was previously a subsidiary of News Corporation. In
fiscal 2008/2009, which ended on June 30, 2009, the company generated sales
revenues of Polish Zl 70 million (about EUR 17.2 million) and marketed
around 3,300 advertising faces in the premium segment across the country.
As a result of the transaction, which integrates potentials of both
companies, Ströer will be represented with around 20,800 advertising faces
in over 200 cities in Poland, strongly strengthening its position in the
top 25 cities with more than 100,000 residents.

'The acquisition of News Outdoor Poland secures Ströer Poland its leading
position in the most attractive advertising format of 6x3 square metres.
Now, we are able to offer our clients even more comprehensive advertising
campaigns combining outreach and best quality,' says Janusz Malinowski, CEO
of Ströer Poland.

About Ströer 
Ströer Out-of-Home Media AG is a specialist for all forms of outdoor
advertising - ranging from classic posters, advertising in waiting areas
and mass transit to digital and interactive media. The company markets over
280,000 advertising spaces and is one of the leading out-of-home
advertisers in Europe: In terms of sales revenue, Ströer is the leader in
its core markets of Germany, Turkey and Poland. In these markets the
company provides its clients with extensive networks for nationwide
advertising campaigns. The Ströer Group has some 1,600 employees at over 60
locations. The company's portfolio comprises a variety of different outdoor
advertising products. In terms of advertising media and street furniture,
the company values top quality, innovation and superior design. With its
products, Ströer sets new standards of design of public spaces. Ströer
street furniture has already received 26 international awards. More
information about the company is available at

Press contact: 
Claudia Fasse
Ströer Out-of-Home Media AG
Corporate Communication
Ströer Allee 1 | D-50999 Cologne
Telephone: +49 (0)2236 - 96 45-246
Fax: +49 (0)2236 - 96 45-6246

IR contact: 
Stefan Hütwohl
Ströer Out-of-Home Media AG
Director Group Finance and Investor Relations 
Ströer Allee 1 | D-50999 Cologne, Germany 
Phone: +49 (0)2236 / 96 45-338  
Fax: +49 (0)2236 / 96 45-6338  

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Language:     English
Company:      Ströer Out-of-Home Media AG
              Ströer Allee 1
              50999 Köln
Phone:        +49 (0)2236.96 45 0
Fax:          +49 (0)2236.96 45 299
ISIN:         DE0007493991
WKN:          749399
Indices:      SDAX
Listed:       Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr
              in Hamburg, München, Düsseldorf, Berlin, Stuttgart
End of Announcement                             DGAP News-Service