Ströer Out-of-Home Media AG Acquires Polish Outdoor Advertising Firm News Outdoor Poland

Jun 21, 2010 10:21 AM

Ströer Out-of-Home Media AG / Acquisition

21.06.2010 10:21

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Cologne, June 21, 2010

Ströer Out-of-Home Media AG Acquires Polish Outdoor Advertising Firm News
Outdoor Poland

On completion of the transaction, Ströer expects to become number 1 in the
Polish out-of-home market

Ströer Out-of-Home Media AG ('Ströer'), one of the leading outdoor
advertising companies in Europe, headquartered in Cologne, has agreed terms
to take over the Polish outdoor advertising firm News Outdoor Poland sp. z
o.o. ('News Outdoor Poland'). The purchase price is approximately EUR 26
million. On completion of the transaction, Ströer expects to become the top
out-of-home provider in Poland based on sales revenue, in addition to
holding this position already in Germany and Turkey.

News Outdoor Poland is a subsidiary of News Corporation. In fiscal year
2008/2009, which ended on June 30, 2009, the company generated sales
revenues of 70 million zloty (approximately EUR17.2 million) marketing
around 3,300 advertising spaces across the country. After the integration
of News Outdoor Poland, Ströer will be represented in 16 major cities in
Poland with around 20,800 advertising spaces.

'The acquisition is an important step in the continuing growth and
development of Ströer,' says Udo Müller, co-founder and CEO of Ströer
Out-of-Home Media AG. 'With completion of the transaction, we will extend
our coverage in Poland becoming the only outdoor advertising company which
is able to offer nationwide campaigns' says Janusz Malinowski, CEO of
Ströer Poland.

In the assessment of Ströer, the Polish outdoor advertising market will
develop positively, mainly driven by the expected economic and population
growth, as well as the associated increase in total advertising
expenditure. The closing of the transaction is planned for the third
quarter of 2010 and is subject to antitrust approval in Poland.

About Ströer 
Ströer Out-of-Home Media AG is a specialist for all forms of outdoor
advertising - ranging from classic posters, advertising in waiting areas
and mass transit to digital and interactive media. The company markets over
280,000 advertising spaces and is one of the leading out-of-home
advertisers in Europe: In terms of sales revenue, Ströer is the leader in
its core markets of Germany, Turkey and Poland (following the acquisition
of News Outdoor Poland). In these markets the company provides its clients
with extensive networks for nationwide advertising campaigns. The Ströer
Group has some 1,400 employees at 69 locations. The company's portfolio
comprises over 150 different outdoor advertising products. In terms of
advertising media and street furniture, the company values top quality,
innovation and superior design. With its products, Ströer sets new
standards of design of public spaces. Ströer street furniture has already
received 26 international awards. More information about the company is
available at

Press contact: 
Ms Petra Kaiser
Ströer Out-of-Home Media AG
Corporate Communications 
Ströer Allee 1 | 50999 Köln (Cologne) Germany 
Telephone +49 2236 / 96 45-246
Fax +49 2236 / 96 45-6246

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