Ströer Group reports double-digit growth in the first nine months of 2010

Nov 30, 2010 7:00 AM

Ströer Out-of-Home Media AG  / Key word(s): Quarter Results

30.11.2010 07:00

Cologne, 30 November 2010

Ströer Group reports double-digit growth in the first nine months of 2010 
Outlook for full year 2010 confirmed

  - Revenue up 12.2% in the first nine months of 2010

  - Increase in profitability: Operational EBITDA up 24.9% 

  - Net debt down significantly and capital structure optimized

  - Stake increased in the Turkish entity Ströer Kentvizyon and acquisition
    of News Outdoor Poland complete

  - Launch of first nationwide network of digital out-of-home media in

Ströer Out-of-Home Media AG (Ströer), one of Europe's leading providers of
out-of-home advertising based in Cologne, looks back on a solid performance
in the first nine months of the year. Consolidated revenue was up 12.2% to
EUR 369.1m (prior year: EUR 328.9m) at the end of September and the Group's
operational EBITDA (earnings before interest, taxes, depreciation and
amortization adjusted for exceptional items) reported above average growth,
climbing 24.9% to EUR 74.8m (prior year: EUR 59.9m).

'We are extremely pleased with our performance. We used some of the IPO
proceeds from July as planned to build on our market presence in Poland and
Turkey and drive forward our leading market positions. We also reduced our
net debt considerably. This puts us in a position to accelerate our growth
course and boost our business value,' said Udo Müller, co-founder and CEO
of the Ströer Group, today in Cologne.

If the Turkish joint venture Ströer Kentvizyon had been fully consolidated
since 2009, consolidated revenue would have increased 13.4% year on year to
EUR 399.8m in the first nine months of the fiscal year. On the same basis,
consolidated organic growth would have stood at 11.4% in the third quarter
and the Group's operational EBITDA (earnings before interest, taxes,
depreciation and amortization adjusted for exceptional items) would have
risen by 25.2% to EUR 81.7m (prior year: EUR 65.3m). The equity interest in
Ströer Kentvizyon was increased from 50% to 90% on 2 September 2010. The
Turkish operations have since been included in full in the consolidated
financial statements of the Ströer Group.

The Group's net assets and financial position improved significantly in the
third quarter thanks to the EUR 287.8m capital injection from the IPO
(before transaction costs). At EUR 301.4m, net debt was down considerably
as of 30 September 2010 (31 December 2009: EUR 495.4m). Profit adjusted for
exceptional items in the first nine months of 2010 rose to EUR 13.2m
compared with EUR 1.5m in the same prior-year period. Cash flows from
operating activities, adjusted for the special effects from the IPO and the
acquisitions, rose to EUR 32.8m, reflecting the Group's much improved
results of operations.

Operating segments and growth initiatives

The consolidated financial statements of the Ströer Group show a
significant increase in revenue in the core markets of Germany, Turkey and
Poland in the first nine months of 2010 compared with the prior-year
period. With a revenue contribution of EUR 40.0m (prior year: EUR 23.7m)
and a growth rate of 68.7%, the Turkish operations made a particularly
strong contribution in this period. Operational EBITDA climbed 67.4% to EUR
9.0m (prior year: EUR 5.4m).

The largest segment, Ströer Germany, saw its revenue increase 6.9% to EUR
293.1m (prior year: EUR 274.2m) in the first nine months of 2010. With EUR
69.0m and a growth rate of 19.1% (prior year: EUR 57.9m), the home market
also made the largest contribution to operational EBITDA. Ströer has
triggered a quiet 'revolution' in Germany with the launch of a nationwide
network of digital out-of-home media: the Company will install out-of-home
channel media at the 200 top German train stations. Around 1,000 digital
screens are set to be installed by the end of 2011, with which advertisers
can achieve a net reach of more than 20% of the general public in Germany.

'Digitalization is revolutionizing the media market. The new advertising
media are lending a whole new dimension and importance to digital
out-of-home media thanks to its emotional and large-format messages.
Booking lead times for customers are reduced to virtually zero which makes
the out-of-home channel one of the most efficient forms of advertising,'
comments Udo Müller.

In the 'Other' segment, which comprises our Polish activities and the
European giant poster business of the blowUP division, revenue increased
16.5% to EUR 36.1m (prior year: EUR 31.0m). Operational EBITDA in this
segment nudged up slightly from EUR 1.9m to EUR 2.1m. Along with Germany
and Turkey, Ströer now also boasts a leading market position in Poland
following the completed acquisition of News Outdoor Poland. With around
20,800 advertising spaces in more than 200 cities, the Company is planning
to drive forward the consolidation of the Polish out-of-home market.

Product groups

The considerable year-on-year improvement in business performance is also
reflected in the positive development of all of the Group's product groups.
The billboard product group reported significant revenue growth in the
first nine months of 2010, with revenue coming in at EUR 192.6m (up 13.6%)
and accounting for 52.2% of the Group's total revenue. The street furniture
product group also reported strong revenue growth in the same period with
an increase of 13.1% to EUR 87.4m, making up 23.7% of consolidated revenue.
Revenue in the transport product group increased in the first three
quarters by 4.0% to EUR 51.4m and accounted for 13.9% of revenue. Other
revenue contributions of EUR 37.6m (product group other) were up 15.7% and
accounted for 10.2% of consolidated revenue.


The third quarter of 2010 has reconfirmed Ströer's growth strategy. In the
traditionally strong fourth quarter, Ströer is looking to repeat the sales
successes achieved in the year to date despite relatively high prior-year
figures. Overall, management is thus optimistic going into the fourth
quarter and, based on the assumption that the Turkish joint venture Ströer
Kentvizyon had been fully consolidated since 2009, anticipates at least 9%
organic growth for the whole of 2010.

The Group's financials at a glance

In EUR m             Q32010   Q32009   Change  9M2010   9M2009  Change

Revenue              126.9    110.7    +14.6%  369.1    328.9   +12.2%
Operational EBITDA   22.4     19.7     +13.8%  74.8     59.9    +24.9%
Op. EBITDA margin    17.6%    17.8%    -0.1pts 20.3%    18.2%   +2.1pts
Profit(adjusted for  1.4      0.4      >100%   13.2     1.5     >100%
exceptional items)

About Ströer Ströer Out-of-Home Media AG specializes in all forms of out-of-home media, from traditional posters and advertising at bus and tram stop shelters and on vehicles, through to digital and interactive media. The Company markets more than 280,000 advertising spaces and is one of Europe's leading out-of-home advertisers. In terms of revenue, Ströer is number one in its core markets Germany, Turkey and Poland. In these markets, the Company provides its customers with extensive networks for national advertising campaigns. The Ströer Group has approximately 1,700 employees at over 60 locations. Its portfolio covers a wide range of out-of-home advertising products. The Company takes pride in the high quality, innovation and sophisticated design of its advertising media and street furniture. When it comes to design for the public sphere, Ströer's products set new standards. Ströer's street furniture has received 27 international awards. For more information on the Company, please visit Press contact: Ms. Claudia Fasse Ströer Out-of-Home Media AG Corporate communications Ströer Allee 1 | 50999 Cologne Phone: 02236 / 96 45-246 Fax: 02236 / 96 45-6246 Email: Investor relations contact: Mr. Stefan Hütwohl Ströer Out-of-Home Media AG Director Group Finance and Investor Relations Ströer Allee 1 | 50999 Cologne Phone: 02236 / 96 45-246 Fax: 02236 / 96 45-6338 Email: 30.11.2010 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at and --------------------------------------------------------------------------- Language: English Company: Ströer Out-of-Home Media AG Ströer Allee 1 50999 Köln Deutschland Phone: +49 (0)2236.96 45 0 Fax: +49 (0)2236.96 45 299 E-mail: Internet: ISIN: DE0007493991 WKN: 749399 Indices: SDAX Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Hamburg, München, Düsseldorf, Berlin, Stuttgart End of Announcement DGAP News-Service ---------------------------------------------------------------------------