Ströer Digital and mediasports Partner to Form Digital Sports Advertising Powerhouse
Mar 03, 2014 1:00 PM
mediasports and Ströer provide a new digital proposition for advertisers and brands to engage with sports fans / Combining strengths in commercializing digital sports network across PC, mobile and video / Wide-ranging premium multi-platform portfolio specializing in football, motorsports, golf, ice hockey and actions sports
Ströer Digital, the top 3 AGOF advertising company, and mediasports Digital, the biggest stand-alone online sports advertising agency and subsidiary of digital sports media company PERFORM, are joining forces. The new commercial partnership creates a new powerful portfolio in digital sports advertising. With a reach of more than 11 million fans* across PC, mobile and video, including premium websites such as Spox.com, Goal, NBA.de, Weltfussball.de and Motorsport-Magazin.com, the new advertising cooperation will be a powerful market specialist for digital campaigns in the sports segment.
mediasports and Ströer Digital have combined their network, technology and sports know-how to form this commercial partnership. mediasports brings its expertise in engaging sports fans and developing tailor-made digital advertising concepts for brands. Ströer Digital contributes to the partnership with its long-standing know-how in targeted display advertising, its relevant sports target groups and its access to the market, as well as its innovative technologies. The portfolio, which will be commercialized jointly, comprises premium multi-platform sites covering football, motorsports, golf, ice hockey and action sports.
„With this cooperation, both partners are able to provide an outstanding portfolio in the sports segment. We are now one of the biggest online advertising companies in sports”, says Martin Hubert, Director of Ströer Digital. „mediasports Ströer will offer agencies and advertising companies a high-class playground, particularly with the integration of mobile publishing to offer a truly multi-platform portfolio.“
„Our customers will see a huge benefit through the cross-linked digital advertising from Ströer Digital. We will be able to increase reach across all advertising forms, from display, mobile and video, up to DooH“, says Thomas Chabin, Sales Director mediasports.
Manuel Lopez, Managing Director of PERFORM Deutschland added: „This partnership marks an exciting evolution in the digital sports media landscape. The combined reach and digital expertise of the two companies offers a unique opportunity for brands to target a vast number of sports fans across leading premium websites“.
Über Ströer Digital
Ströer Digital Group is a media company-independent company that optimizes the value of publishers and advertisers in the digital economy. The optimization of the value-added chain is done on the basis of modern distribution channels and technologies. The portfolio of Ströer Digital Group comprises the flagship brands Ströer Digital Media, Ströer Mobile Media, Ströer Primetime, GAN Ströer, BusinessAD, adscale, mbr targeting and Ballroom International.www.stroeerdigitalgroup.de
mediasports, established in February 2010, is a large digital sports advertising sales agency in Germany with a combined audience of over 7 million unique users. It represents the advertising inventory of spox.com, sportal.de and a number of other premium sports websites including comunio.de, Germany’s largest online fantasy football management game, and kicktipp.de, Germany’s largest match prediction game. www.mediasports.de
About PERFORM Group Plc
PERFORM Group PLC is a FTSE 250 listed business and the world’s leading digital sports content group. Through unrivalled global content collection, production and distribution capabilities PERFORM creates digital products that drive traffic, engagement and revenues for over 2,600 of the world’s leading media and betting companies and enable brands to engage with over 180 million sports fans every month. www.performgroup.com