Press release: ePoster wins display Superstar Award

Hamburg, February 19, 2019 – Neo Advertising GmbH, one of the leading providers of digital signage in public areas and at the POS and a subsidiary of the Ströer Group, has developed an innovative solution package for the modern POS in cooperation with Visplay GmbH, a sister company of the Vitra Group and manufacturer of certified shopfitting systems: Consisting of Neo's digital ePoster and Visplay's electrified "Invisible" product carrier system, the solution enables the uncomplicated integration of moving advertising messages into any store concept. At Viscom 2019, Neo received a display Superstar Award for this solution.

The ePoster combines a bright LCD display and an integrated player in a slim, customisable design. The Plug&Play solution was developed for the special needs of retailers, requires only electricity and can be put into operation directly via the local WLAN. Visplay's Invisible 6 P/L electrified goods carrying system makes it even easier to integrate the ePoster into individual shop concepts. The digital poster is simply and wirelessly hooked into the slot using a DC adapter and supplied via the integrated power supply. The ePoster can be removed at any time and clicked in again at any point - for changing product presentations and decorative purposes.

"The system enables the simplest possible installation and flexible use of the ePoster at the POS. The award is proof of the successful partnership we are maintaining with VITRA and Visplay," says Sven Jacobi, Managing Director of Neo Advertising GmbH.

About Neo Advertising

Since 2017, Neo Advertising has been part of the Ströer Group, one of the leading digital multi-channel media houses in Germany. The Hamburg-based company was founded in 2006 and, with over 75,000 displays worldwide, is one of the market leaders in the field of digital media for use in public areas and at the POS. Neo Advertising installs, operates, manages and markets digital signage systems worldwide with subsidiaries in five countries. Customers of Neo Advertising are the global retail group Unilever, the largest German retail chain EDEKA and the cosmetics group L'Oréal. Managing Director of Neo Advertising is Sven C. Jacobi.

Press contact

Marc Sausen
Ströer SE & Co. KGaA
Head of Corporate Communications
Ströer-Allee 1 · D-50999 Cologne
Phone: +49 (0)2236 96 45-246

Investor Relations contact
Christoph Löhrke
Ströer SE & Co. KGaA
Head of Investor & Credit Relations
Ströer-Allee 1 · D-50999 Cologne
Phone: +49 (0)2236 / 96 45-356


This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.

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