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Financial Figures

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      2009   2010   2011   2012   Change  
 Revenue  EUR m   469.8    531.3    577.1    560.6   (2.9%)  
                    
 by segment                   
 Ströer Germany  EUR m   393.3    409.9    427.3    411.7   (3.7%)  
 Ströer Turkey  EUR m   33.5    68.6    89.0    91.3   2.6%  
 Other (Ströer Poland and blowUP)  EUR m   43.1    52.9    61.4    57.9   (5.6%)  
                    
 by product group                   
 Billboard  EUR m   238.5    274.7    302.0    286.6   (5.1%)  
 Street furniture  EUR m   118.1    134.6    150.8    147.2   (2.4%)  
 Transport  EUR m   69.4    73.8    89.2    91.5   2.6%  
 Other  EUR m   43.8    48.1    35.1    35.3   0.5%  
                    
 Organic growth1)  %   (2.5)   7.5   4.8   (4.0)     
                    
 Gross profit2)  EUR m   169.1    198.6    205.0    174.1   (15.1%)  
                    
 Operational EBITDA3)  EUR m   100.0    127.3    132.3    107.0   (19.1%)  
 Operational EBITDA3)margin  %   21.3   24.0   22.9   19.1     
  Adjusted EBIT4) EUR m   71.1    97.4    96.3    67.4   (30.1%)  
  Adjusted EBIT4)margin %   15.1   18.3   16.7   12.0     
 Adjusted profit or loss for the period5)  EUR m   16.8    33.2    40.3    24.0   (40.4%)  
 Adjusted earning per share6)  €   0.36    0.74    0.96    0.5   (43.5%)  
  Profit or loss for the period7) EUR m   1.1    58.1    (3.6)   (1.8)   49.6%  
 Earning per share8)  €   (0.01)   1.34    (0.08)   (0.1)   12.7%  
                    
                    
 Investments9)  EUR m   22.4    28.5    52.0    42.6   (18.1%)  
 Free cash flow10)  EUR m   16.6    (68.2)   38.0    10.8   (71.5%)  
                    
      31 Dec 2009   31 Dec 2010   31 Dec 2011   31 Dec 2012   Change  
 Total equity and liabilities  EUR m   748.6    987.1    982.6    863.7   (12.1%)  
 Equity  EUR m   (48.1)   294.4    273.5    279.6   2.2%  
 Equity ratio  %   (6.4)   29.8   27.8   32.4     
 Net debt11)  EUR m   .0    320.1    304.3    302.1   (0.7%)  
                    
 Employees12)  number   1,587    1,731    1,730    1,750   1.2%  

1) Excluding exchange rate effects and effects from the (de-)consolidation and discontinuation of operations
2) Revenue less cost of sales
3) Earnings before interest, taxes, depreciation and amortization adjusted for exceptional items
4) Earnings before interest and taxes adjusted for exceptional items, amortization of acquired advertising concessions and impairment losses on intangible assets
5) Adjusted EBIT before non-controlling interest net of the financial result adjusted for exceptional items and the normalized tax expense
6) Adjusted profit or loss for the period net of non-controlling interests divided by the number of shares outstanding after the IPO (42,098,238)
7) Profit or loss for the period before non-controlling interest
8) Actual profit or loss for the period net of non-controlling interests divided by the number of shares outstanding after the IPO (42,098,238)
9) Including cash paid for investments in property, plant and equipment and in intangible assets
10) Cash flows from operating activities less cash flows from investing activities
11) Financial liabilities less derivative financial instruments and cash
12) Headcount (full and part-time employees)