Historically, this is where it all began and it remains a timeless, classic solution for out-of-home advertising (first introduced by Ernst Litfass in Berlin in 1855). It can be found in urban and residential areas and is used in particular for local cultural advertising.

Installations for displaying advertising which are mostly given special product names due to their special design or technology (e.g., Mega-Lights, City-Light posters, etc,).

Large banner in varying formats and designs for displaying inside buildings (for example in arrival halls and over platforms and train tracks).

Product group comprising large-format advertising media, mainly in 9m² formats (including Mega-Lights, premium billboards, big banners, directional media and advertising on bridges), which are to be found at traffic junctions and in urban areas. In addition, this product group includes the products from the giant poster business.

Large-format advertising on scaffolding and building façades; it can cover an area of several thousand square meters (m²).

Upright premium advertising medium in static formats or using scrolling technology at top locations in urban areas; the posters are glass-encased and backlit in 2m² and 4m² formats.

Free-standing, backlit and glass-encased 2m² poster format in urban areas and at tram and bus stops that can also be fitted with scrolling technology.

Advertising on selected media for cultural, political or religious events with a strong regional character (for example on advertising columns and cultural posters).

Innovative advertising media that deliver advertising messages using moving images on screens. Includes the out-of-home channel, Infoscreens at train stations, videoboards and on-board TV on public transport.

Full HD stands for full high definition and is a technology used to display crystal-clear images.

Selection of advertising media at certain individual sites which can be individually packaged for an advertising campaign based on specific selection criteria.

Digital screens at and in central, highly frequented underground and suburban train station interchanges and selected long-distance train stations and airports.

A market research study carried out with the University of Luxembourg and Mediacom, a media agency, on the positive long-term effect of advertising (in terms of awareness and recognition) and excellent contact quality of station media.

Light emitting diodes or LEDs use less electricity and have a long life. The cheaper OLEDs are made from organic semiconductor materials but have a shorter life than LEDs.

A media mix determines how various media such as printed material, TV, radio, out-of-home advertising and internet are combined in an advertising campaign.

Sets out the media and how often they will be used in a campaign, includes the reach and target groups.

Mega-Lights are premium advertising media in backlit and glazed 9m² display cases with double-sided scrolling technology. They are situated road side at sites with excellent reach and can be booked as part of a network booking.

In contrast to individual bookings, advertising space is booked as part of a network of advertising space. Advertising messages, on Mega-Lights for example, are thus visible at many locations across the entire city during the booking period.

Internationally operating media research company that measures and analyzes gross expenditure on advertising media in over 40 countries.

Advertising on public streets, squares and places of a public nature accessible to a wide audience that provides for a large reach.

First Germany-wide network of moving images that uses networked large-format digital screens in full HD quality at highly frequented train stations in Germany.

POSTAR is a UK-based market research company that measures the audience reach of out-of-home media in the UK and other countries on behalf of clients. The information is used by clients for planning, buying and evaluating advertising investment in the medium.

Premium, fully glazed and backlit 9m2 display cases for individual bookings that use single-sided scrolling technology. Situated at highly frequented sites in cities and at train stations.

Reach refers to the number of individuals in a target audience who are exposed to an advertising medium or combination of advertising media. It can be expressed as an absolute fi gure or as a percentage of a given population.

The fitting of advertising media with mechanical parts to allow different posters to be rotated and thereby ensure higher capacity for that site for a given booking period.

Station media include all media formats in and outside train stations as well as directly on platforms which Ströer uses to reach attractive mobile target groups on the move.

Product group comprising advertising media with smaller advertising faces mainly in 2m² and 4m² formats (such as City-Light posters, City-Light columns and advertising columns) which are in some cases integrated into a city’s public street furniture (e.g., bus and tram stop shelters and toilet facilities).

This product group comprises the marketing of all advertising space in and on vehicles used for local and long-distance public (rail) transport. It also includes individual station media where these are not part of the billboard or street furniture product groups (e.g., out-of-home channel, Infoscreens).

Visibility refers to how visible an advertising campaign is that creates impact in public spaces through the size of its advertising media and the quality of its technical capability and thereby efficiently communicates brand advertising messages.